#WakeUpWed: Holding People Accountable

I remember two years ago, right before Josh and I started Project Bionic, I'd hear people talking about company Twitter profiles as a nice-to-have. "Just grab your profile username now. You don't need to do anything with it until you figure it out." I'd smile and chuckle. They'll figure it out eventually, I thought to myself.

I was wrong.

And now it's starting to bother me...

I've reached out to a number of aliases in the past week with questions, concerns, etc., who have not responded to me. These alias range from local businesses to artists to medium-size brands, most of which are producing content at least once a week (although a lot of it is just Facebook regurgitation).

Now you might think I sound like a crybaby right now. Which I can completely understand! Who the hell do I think I am? And why do I deserve any acknowledgment whatsoever? All valid point!

First of all and most importantly, I'm trying to spend money with these people.

Secondly, if Mari Smith, who has 103K followers on Twitter, can take the time to respond to me, then these guys have no excuses.

Anyway, all of this got me thinking about how the Twitter community can get these profiles to wake up and do what they should be doing on Twitter, engage with their consumers. That is when I thought about doing the opposite of #followfriday, where users call out profiles that they like and are contributing to the space.

I came up with #WakeUpWed. The idea is similar to #followfriday, you list a profile or two that you mentioned (directly not indirectly) that you'd have liked responses from, who have not responded to you in over a week. If other users have experienced similar situations with the alias in question, then they can retweet your post.

This is not meant to be like you are giving the profile the middle finger, it's simply to give that profile a little nudge and motivation to respond to your question and be more active in the community.

What do you think of the idea? I'm seriously interested in feedback.